Friday, 20 May 2011

Verifying Submission Success

When manually submitting to a search engine, it's clear whether your submission has been accepted: most commonly, you will be shown a message confirming that your page has been queued for crawling or an error message explaining why it hasn't.

Submission with auto-submission software to the crawler based engines, sometimes, as with Web CEO, will provide an opportunity to see the submission result in a report (something like 'OK' or 'Failed') and the real response pages returned by the search engine as well.

Directories like Yahoo!, when using paid submission, send a message from the editor with an explanation of why your submission has been accepted or rejected.

Dynamic Search Marketing, however, requires staying updated not only on whether your submission has been queued – it is also extremely important to find out at once when your site has been crawled and indexed and thus found its worthy place in the search engine index. Also, if the site does not appear in the index after a period of time, something must be done. In any case, you need to know when your site has been indexed.

Here are some techniques for verifying whether your submission has been successful.

First use the site:URL syntax to check if your site has been indexed by the given SE. Mind however that some SEs do not support this syntax, so you will have to use some other method for indexation check.
Another checking method is to include a special unique word or combination of words into the page you are going to submit. The idea is that your page will be matched against this word by the search engine when queried for this term.

For this purpose we may use a randomly generated alphanumeric string like "249ej38eh234ieb32i40ly5u05" or a real word combination which is unlikely to be found on any other page on the web, i.e. "International red widgets online open the ranking contest". Include it somewhere on your page so that it can be read by a search engine spider. Don't worry; as soon as you determine you're in, you can immediately remove this from your page.

When you are included in the index, your page will be shown in the result list for this query and – as it's a unique search term not used by anyone else – your page will appear on the top of the list.

It's simply about regular checking with the search engine by querying it for this term and looking for your page in the first results. If your page isn't there, it means you aren't included in the index yet.

You can make your life easier by using a combination of Web CEO Ranking Checker and Scheduler to automatically and periodically perform this check for you. Once it detects you are found among the results, it means your page has been included into the index and you may celebrate your first SEO victory.

What you should remember from this lesson:

  1. Submission verification is important because it alerts you to when the first step is complete and allows one to move to the next step in the process.
  2. For verification, include a string in your page that can be uniquely matched against your page by the search engine. Then regularly check the search results for this term.

No comments:

Post a Comment